عنوان مقاله [English]
Today, the process of technology development and its impact on mass media is very fast. Changes in information and communication technology (ICT) in human societies are such that the world today is rapidly becoming an information society. The purpose of this article is to identify and prioritize key information and communication technologies that will be applicable to content broadcasting for audiovisual. After identifying the technologies, using a key technology approach as one of the conventional methods of prioritization in the future research, with the help of attractiveness-feasibility matrix, a questionnaire was prepared and provided to 20 research experts for the feasibility and attractiveness of a number of technologies. Five to specify. Then the geometric mean of the numbers related to the feasibility and attractiveness of the weighting was then calculated and prioritized based on the technologies in question. Technologies such as hybrid television, social television, mobile interactive television, the fifth generation of mobile communications that bring together broadband and broadband platforms have been identified as high-tech and high-priority technologies. Most of these technologies do not restrict the user from using the communication device and allow the user to use them at any time and place. In addition, they provide a great opportunity for service providers to easily provide diverse services across different platforms to users and audiences.